Monday, July 18, 2011

Rethinking Work

The CNBC video "The Business of Innovation: Rethinking Work" consists of short segments on a variety of topics pertaining to the changing world of work. Experts briefly discussed competition for jobs, the search for a sense of community and meaningful work, the role of education, personal branding, social networking, open innovation, privacy, conflict resolution based on game theory, mass transit, and crowding in cities. The entire video is only 55 minutes long (full version), which means that each topic gets superficial treatment. Watch the clip below on augmented ID and you'll see what I mean:

 The topic I found most interesting was Open Innovation/Capitalizing on the Crowd. This concept allows companies to utilize a project-based workforce located anywhere around the world. Freelance problem solvers are more diverse and help the companies innovate faster. InnoCentive is a broker organization that links companies to innovators by offering a financial reward to anyone who can think of solutions. The following YouTube interview sheds more light on the benefits of open innovation:


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